Each day, the content of over 2,000 TV channels is fed through Digital Terrestrial Television (DTT) networks to some 250 million consumers which corresponds to about 46% of European households. Primary TV sets rely heavily on DTT. For secondary TV sets DTT is often the only mode of reception.
The staggering numbers can be explained by the easy access and the low cost of DTT throughout the continent, making it the largest, primary and most popular delivery platform for linear television content in Europe.
Europeans customers have embraced DTT ever since European countries started to switch from analogue to digital terrestrial television in the early 2000s. The attractive offering of both free-to-air and pay-TV content have compelled millions of consumers to invest in new receiving equipment in order to gain access to this popular service – a remarkable feat in a context of economic crisis.
Broadcasters and operators continuously invest to remain up-to-date with market and technological developments. However, to remain a competitive force throughout the European continent, DTT depends on access to radio spectrum to carry on delivering the quality services it does today.
DTT is a reliable and very cost efficient means to distribute linear television content. The distribution cost for up to 60 TV channels 24/7 with high quality of service is extremely competitive and amounts to between 0,1 and 2 € per household per month across European countries.
For more information, please contact BNE’s information office at info@broadcast-networks.eu.